This website, Campaigns Wikia, has the goal of bringing together people from diverse political perspectives who may not share much else, but who share the idea that they would rather see democratic politics be about engaging with the serious ideas of intelligent opponents, about activating and motivating ordinary people to get involved and really care about politics beyond the television soundbites.
While there is certainly an audience of wiki-philes and political types (nod to Church of the Customer), what of everyone else? How do you engage the majority of folks who are seemingly too busy or disinterested to bother participating civically? I don't claim to have the magic bullet, but I'm certainly trying a few different things to get folks more involved locally.
Loosely related (nod to Ypulse) here's some recent research questioning whether or not cynicism leads to apathy.