Enough acronyms in there? ;-) Myspace and Seventeen Magazine have partnered to solicit consumer generated media, in the forms of public service announcement videos, on "an issue that's important to you." The winner will be profiled on Myspace and in Seventeen.
With the popularity of YouTube, it's no surprise that people are wanting a piece of the consumer generated media pie. Having it focused on a public service announcement on an issue that the creators care about, that sounds a lot like the Current TV model. More importantly though, the generational target audience of both Seventeen and Myspace have shown to be socially conscious and technically savvy at the same time. I'll even be bold enough to say that more initiatives like this (merging of CGM and a social conscience) will become the norm shortly.