Although I find many of his points quite salient, the most intriguing takeaway for me is in what is not said. Specifically the following words are not used:
- message board
And speaking of broadening, were it not for the inclusion of one or two mentions of "online" community, the points made by Johnston can just as likely apply to community strategy "offline" in face to face discussion groups by way of a neighborhood council, or a local meetup. The principles that guide those, I would suggest, are quite applicable online as well.