Wednesday, September 21, 2011

Update on the Psychology of Sharing

A few months ago I storifyied some posts about the "Psychology of Sharing" report from The New York Times.  Not having been there for the presentation, I captured what seemed to be the more salient tweets from the event.  Now, I ran across the actual presentation (hat tip John Porcoro) and there are some great nuggets I missed.  Specifically, they identified key motivations about why people share.  At it's most basic, it's about relationships:

  • bringing valuable and entertaining content to others
  • defining ourselves to others
  • grow and nourish our relationships
  • self-fulfillment
  • to get the word out about causes or brands

For me, the motivation for why someone does something speaks volumes.  If you are a business or organization wanting to address the needs and challenges of prospective customers/clients, understanding the underlying motivations will help everyone be successful.