Community building in times of crisis

I've been meaning to post this for awhile -- with the disasters in Burma and China, it seems even more relevant now...

Through the initiative of some friends of mine from Seattle Works, I am now trained to be a shelter volunteer at the Red Cross for King and Kitsap Counties. What exactly is a shelter volunteer? Think of it as those folks who provide emergency, short term shelter for those displaced for any number of reasons including fires, floods, earthquakes, tsunamis, wind storms and any number of other disasters that target the Pacific Northwest.

Admittedly, I knew nothing about what I was getting into when I learned about this opportunity. Mostly, I thought that it would be a nice way to give back locally following so many different natural disasters. And given that shelter is one of the most basic of needs, this seemed to be a great place to start.

The training is made up of three different sections to go over how to care for the masses, the basics of sheltering, followed by hands on simulations. Through each of the sessions, we learned about what it actually takes to plan, prepare, run and manage an emergency shelter. While it was great to learn the specifics roles, tasks and skills required for a shelter, I did not expect to learn about community building in times of crisis.

For years, I always defined community as the result of intentional interactions between people with similar experiences, interests, etc over time. Time, in my definition, never really crossed my mind in terms of a short term, temporary situation which is the desired norm for emergency shelters. Yet, despite the relative brevity of the duration of a shelter, a great deal of work and planning goes in to designing opportunities for community to occur. Whether its through organized activities for children in the shelter, or getting a shared sense of ownership from the clients there by involving them in the operations...there is a concerted effort to make it as vibrant of a community as possible.

This, along with the paper plate notion of relationships has me thinking differently about community. I'm not really sure where it will lead me, but the notion of time -- especially for extended periods -- does not seem to be as important as I once thought it to be.

Paper Plate Relationships

During a not too recent business trip to New York, I was having drinks with a colleague who remarked that she often had paper plate relationships. I was a bit puzzled by what this meant so I inquired more about it.

She went on to explain that paper plates serve a specific function, for a specific time and place. You wouldn't use a paper plate for a big fancy dinner to impress your in-laws, for example, but you would use them for a barbecue with old friends. She then explained that once you are done with the paper plates, you move on until the next time you need them.

This initially struck me as a little harsh -- the notion of disposable relationships -- but then I wondered if this is similar to the notion of social objects?

In many ways, I see the paper plate relationship to be the result of brief encounters with social objects. If indeed this is the case, what does this mean for those on point for fostering social interactions?

Blogging presentations

A few months ago, I was asked to give a *quick* overview of blogging to a local nonprofit interested in blogging. These are those slides.

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For those interested, I am also posting some slides I ran across today for more detail on optimizing one's blog. The content is by Scott Hanselman and the slides are by Josh Holmes.

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When stacked against the likes of either Josh or Scott -- I'm no where near in the same league here or here. Regardless, we all blog for different reasons. Me...it's mostly to keep all the different pieces of me together.

Business and community evolution

(crossposted on TechNet)
Thanks to Fili for calling out Chris' post discussing Oracle's "Social CRM." This has been on my mind a lot lately -- rationalizing the role of community in the business world.

In many ways, I've been trying to balance this very thing from all my time working with communities in a business environment. While I still think that these are not mutually exclusive, I am coming to realize that we all need to be crisp about what we mean when we say community due to the buzz nature of the term.

Working with communities (as an end to itself) seems to be quite different than working towards a given business goal that involves community. While the latter may sound somewhat opportunistic, is it? Is it different than the "double bottom line" or social enterprises we see sprouting up? Personally, I don't think it's very different at all. Instead, I think the challenge for all of us in these spaces is to to figure out how to best adapt to tackle the big problems and really change the world.

Online Community Roundtable Notes

(cross posted on TechNet)

A few days ago, I attended the Online Community Roundtable where we had some robust discussion about community strategies. Thanks to Bob for stepping up and hosting this session with Forum One. Thanks also to Nancy, Teresa and Bill for posting their notes.

I'll just add a few things that stood out for me:

Nancy White -- when describing some of her work internationally, she mentioned it would take about two years for behaviors to change.

[this reminds me of a recent post by danah boyd where she discusses the changing nature of how actions by youth are manifested rather than the behaviors/motivations of youth changing. No matter what strategies we take with our communities, we all need to be in it for the long haul.]

Frank Jerden -- when talking about the integration of the online TED conference profile with offline interactions, the question of whether or not it matters that event communities are disposable. Sean O'Driscoll brought up a great question on how one would measure the impact of these communities.

[personally, I'm not sure it matters if the online community manifestations are disposable as long as the participants end up deepening those connections through other means.]

Chrystie Hill -- with WebJunction working with communities of librarians. I found it interesting that her problem space is essentially the same as mine -- how do you ensure that folks coming to your experiences find the resources they need quickly to address whatever problem initiated the inquiry in the first place?

As for the key success factors regarding community, the slide/image below is what was discussed. I appreciate any feedback you have on this.

Note -- this is MS scoped, but I think you could find/replace MS with whatever you wanted.

Note -- since the roundtable, this has undergone some more refinement to better incorporate the different community types. More specifically, I believe that a key success factor is the need for a shared understanding of the type of community so all parties involved are ultimately successful at what they are trying to do.

Community types for technical professionals

With social media exploding the last several years, it's easy to think that all this emphasis on community is equal from one experience to the next. Wanting to be precise in what we're talking about, I think it will be helpful to describe the communities we work with on a day to day basis.

For the technical professionals that come to experiences like MSDN and TechNet the four types of communities seem to be most pertinent:

support based communities
communities of practice
feedback/development
enthusiast

Support based communities are probably best characterized by the need for an answer now. This is manifested on our forums today. Most technical forums seem to fall into this category.

Communities of practice tend to be those types of communities that draw people in around a shared goal -- learning more about a particular topic for example. In many ways, groups such as Ineta and Culminis appear to fall into this category. Another example, non-tech (edit -- non-Microsoft) would be the online facilitation Yahoo! group.

Feedback/development based communities are those where people interact for the sake of bettering a product or technology while getting early previews as to what's next. Connect seems to be a prime example of this. Dell's IdeaStorm is a (edit -- another) prime example of this.

Enthusiast communities are those where people tend to interact with others to not only connect with those that share their enthusiasm, but also to share their passion around a particular product or technology. Channel 9 (in addition to Channel 8 and On10) do a nice job of this. I'm not an expert on enthusiast or fan-based communities, but Nancy Baym and Henry Jenkins have both written a lot about this.

Of course, there are many more types of communities. I only listed four different ones as they seem to be most pertinent to the work I do. To clarify, in working on a communities team, I am not responsible for all the sites/experiences listed above. Rather, those are just examples to better illustrate what I mean by community types. My role now focuses more narrowly on planning for community from a platform and processes perspective. I am of the notion that the platform and processes needed will vary based on the types of community being discussed.

So that's where my head is at right now. What do you think? Are there other types of communities pertinent to technical professionals in your opinion?

The Space Between -- Where's Brian?

I am trying to get back on the blogging bandwagon but after repeated attempts of fits and starts, I've come to realize it's something that takes a lot of work from me. Don't get me wrong, I *will* keep blogging. I do want to be clear though that there are other ways in I intend on (hopefully) providing value to you and others interested in the intersection of community and technology.

First off is my del.icio.us account. This is where I tag a lot of things that relate to community and tech. Apologies in advance for the random political things that pop in now and again.

Second is my list of shared items from Google Reader. These are a lot of the items that I find noteworthy from the feeds of most interest to me.

Third is my Amazon wish list. I don't really do a good job of removing the ones I've read so it's both things I will be reading and things I have read.

(Note -- friendfeed has all of my del.icio.us, Reader and Amazon stuff all in one place)

Last but not least, I blog in a variety of places:
here -- work
here -- community in general (work and personal)
here -- running (personal)
here -- games (personal, not updated much)
Internally at work

Thanks to Commoncraft,* Josh and DMB for the inspiration in writing this.

*while I also have a Twitter account, I don't really use it so don't bother looking for me there. Should this change, I'll let folks know.

3 AM surprise

This is too funny. The infamous "3AM" ad that Clinton's been running features a WA state resident who is an Obama supporter.

style over substance? you bet

There's been a lot of criticism of Obama lately for just giving speeches rather than solving problems. I think this line of criticism is off the mark.

Maybe it's because I am the product of a liberal arts education. Or maybe it's because I've been in the tech industry for close to ten years. Regardless of the reasoning, I personally don't put much stock in any given solution, if there even is such a thing.

Instead, when it comes to matters of hiring, elections or the like I want to know who can effectively solve the problem in the best manner (assuming folks are qualified for it, which is the case in this election cycle). After seeing Clinton and Obama speak in person, and watching the debates, it is clear to me that Clinton represents a top down, solution-driven approach. Her use of "I have a plan" and the like is rather telling imo. Contrast that with Obama's "Yes, we can." (emphasis added). It's no longer about him and just his ideas but what we all can do together at the table. He may not have all the answers, and frankly, I think that is a good thing. In this uncertain, rapidly changing world, the best laid plans can get wiped out in an instant -- you need to adapt effectively to get anywhere.

ABCD's of Social Media

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Yesterday I did a workshop on Social Media with some other folks at KCBS for a leadership conference. This presentation is part of a larger session where we worked with video, audio, non-moving visuals (text, images, etc) and media justice. Hope you enjoy it. Would love your feedback

Hope trumps cynicism @ YouTube?

My friend Dave (link fixed)pointed me towards a great article in The Nation.

Loving the speech myself, i've embedded it here for your viewing pleasure.

Product design, experience, and transit

disclaimer -- I *try* to take the bus as often as I can to avoid sitting in traffic

That being said, I'd rather have rapid transit of some other kind. A friend once tried explain to me the benefits of Bus Rapid Transit options with dedicated lanes, but I was never really sold. Today I ran across an article that better articulated the problems -- in short, the overall design and experience leaves a lot to be desired.

This makes perfect sense when thinking about overall consumer product design. Here's another article that talks of the need for good design as it relates to global issues.

...

For all planners (myself included), policy makers, elected officials...perhaps we need to get crisper on articulating what the problem is so we can better address the key issues?

Pedal power

Repetition, repetition, repetition. Bicycles have been on my mind a lot as of late due to:

A recent trip to China

…and Barcelona


Now, I learn that the University of Washington is looking at having electric bikes for folks on campus. Not a bad idea, despite the hills, but why electric?

Related, I just finished Giving, by Bill Clinton and one of the nonprofits he mentions, World Bicycle Relief, works to provide access and independence through bicycles. Sounds like a great organization!

WA school funding and property tax cap?

The Washington State Legislature passed a 1% cap on property taxes that has been signed into law. I'm wondering what impact, if any, this may have on school funding in our area?

The reason I ask is that I saw a recent video pulled together by some friends of mine on California school funding.



While we are not California, I recently learned that they too have a 1% cap on property taxes. To help offset potential revenue shortfalls, they also have a minimum $ amount for schools as well.

Things that I do not know (but probably should)…

• How will the property tax cap it impact school funding, if at all?
• Are there safeguards in place to ensure a minimal level of public school funding like the one in California?
• What role if any will Simple Majority and an all mail in ballot have on the likelihood of school levies and the like passing?

(Un)intentional broadening of community?

Bill Johnston has a nice write up on how discussion groups can play a central role of one's overall community strategy.

Although I find many of his points quite salient, the most intriguing takeaway for me is in what is not said. Specifically the following words are not used:

• forum
• message board
• newsgroup

To me, this was immediately noticeable when going to tag this article. "Discussion groups," are often associated with forums, newsgroups or the like and I intended on tagging his post with "forums." Re-reading the article though, it became clear that Johnston did not include forums, etc in this article. I'm not sure if this was purposeful, but I appreciate the broadening of community beyond the tools themselves.

And speaking of broadening, were it not for the inclusion of one or two mentions of "online" community, the points made by Johnston can just as likely apply to community strategy "offline" in face to face discussion groups by way of a neighborhood council, or a local meetup. The principles that guide those, I would suggest, are quite applicable online as well.

Blogging as transformational

Gerald Kanapathy's recent post on successful blogging points towards Microsoft as one company that has been transformed by blogging. Specifically he talks about how blogs "opened up Microsoft" and goes on to say how "it's now amazingly open and responsive."

While great as that sounds, I'd have to agree with Yag in that the most interesting part is when Kanaphathy writes:

What did Microsoft do? I don't know if they had it before, but it takes certain
organizational cultural values. It's not about process, or rules. In fact, it
requires acceptance of uncertainty and ambiguity, tolerance of risk, openness to
criticism, and a degree of confidence. These are not things that can be
proceduralized, but instead come from how the organization is, uh, organized,
and simply the underlying values.

To me, this is key. At the end of the day, blogs are a means by which people communicate. It is a means, not an end. So for all those wanting to start a blog because everyone else is, ultimately it comes down to something more intangible. How open and willing is your group or company to change? To uncertainty? To risk? To criticism? To engage with people in an open an ongoing conversation?

At this point, all the marketing types and measurment gurus are probably screaming as this underlying value cannot be adequately captured by a simple measurement such as web views nor time online. There are some intriguing indexes in the works to better capture this space, and there are other ways of measuring the impact however...what is ultimately settled on, if there is such a thing, remains to be seen.

While this may come across to some as staying away from blogging if the underlying values are not there, it's not meant to be. I just wanted to call this out by illustrating that blogs are not an end to itself. It's part of a much larger picture, and ultimately it's success (or failure) depends upon so much more than what we can traditionally measure at this time. Should a company, organization or person for that matter get into blogging, I hope they do so with their eyes open to the whole process.

When individual interests and the public good intersect

With a new fiscal year upon us, my role is shifting a bit. as a part of that, i've been taking a closer look at community planning, broadly speaking. during this process, i keep on coming back to a best practice of sorts that occurs when individual interests intersect with the public good.

while this can be applied to just about anyplace where individuals and the public intersect, i'd like to call out flickr in this regard. one of the killer features (in my opinion) on flickr is "interestingness." according to flickr, many actions go into determining whether or not a picture is "interesting." these actions include:

• where the click throughs are coming from
• who marks it as a favorite
• it's tags
• and much more

taking a closer look at those actions, they are all focused on the self. clicking through to a picture is to actually display the full image. favoriting is so you can find it again. tagging it helps you to find it among countless other photos. in short, the individual actions of people then go into surfacing "interesting" photos for everyone.

what is the public benefit? seeing what others on the site find most interesting. other benefits include inspiration for photographers -> better photographers, or the joy from looking at beautiful photos. many of these items are also very individual goals, but overall, the public benefits as a result of these actions.

how this relates back to overall community planning is that i think a rather nice framework, or at least pillars to keep in mind, can be derived from this example.

1 -- know your audience
2 -- what's in it for them? identify the actions and items of highest individual value
3 -- what's in it for everyone else? identify the actions and items of highest collective value
4 -- determine the points of intersection
5 -- focus efforts on making it as easy as possible for the individuals to perform those actions, find those items, etc

note -- this is in part derived from earlier readings on flow, game design and the like. nod to amy jo kim for calling this out initially

"Death and Life..." a promising start

After finishing Richard Florida's The Rise of the Creative Class, I finally got around to starting The Death and Life of Great American Cities, by Jane Jacobs. For years, I've been wanting to read this classic in urban planning, and community design. I can't believe it's taken me this long.

While it's very easy to read, regardless of one's knowledge of urban planning, I'm only about 100 pages into this book (compared to 200 pages in the latest Harry Potter book). Partly that's because every page or so in Jacobs' book has me thinking about the cities she mentions and how they function (or do not) today. I also find myself taking a closer look at the city in which I live now, in addition to all the communities (online) that I've been a part of over the years. In short, this book has really got my gears spinning when it comes to thinking about community -- and more importantly, designing for community.

Something as simple as looking closely at sidewalks, for example, has me wondering about the parallel in an online community. Where is the proverbial sidewalk in a community of developers? Is it found in a blog? On a forum? In the tags used by others? How do people associate with one another (at different levels of participation) in a way that is meaningful to them, whether they are strong ties, weak ties, or loose ties? How does a community manifested online help people acclimate to the "neighborhood" so to speak?

As I work my way through this, I'll continue to post some reflections on this great read.

getting back on the horse...

this is just an obligatory sorry for not blogging much post for [insert reason here]. [add some future promise] etc etc. it's funny how i feel compelled to provide some sort of transition after a long hiatus...

building connections to build community

working in community, it's easy to get wrapped up in the technology, the measurements, the key performance indicators, the cost of doing, or not doing community...

when this happens, i find it helpful to take a step back and look at community from completely different perspectives. thankfully, i am able to complement my community work at microsoft with active civic involvement in the community with several local nonprofits. it just so happens, in the past month, I recently attended back to back retreats for two such organizations.

i won't get into the nitty gritty of each, but one common thread throughout both retreats was this notion of relationships between people. after all, what is community if not a series of intentional relationships with others?

To me, that is the core of what we do -- community building. Through our technology, we are building new ways for people to share their experiences with others in such a manner that this greater sense of self arises. No longer is it just an isolated experience of one person, but it's the experience of an individual that is then tied to the experiences of others. Experiences and content put forward by participants may match one to one the experiences of a good number of people. Likewise, the experiences of an individual may only be connected to a select few. Regardless of the total number of connections, the message is clear -- we are all in this together.

why bring this up? partly, it's front and center on my mind given how recent these retreats were. also, there has been a recent focus on this notion of measurements within the orgs i run. bob posted on this recently, and some of my earlier thoughts can be found here. another motivator is dave's recent musing on community, in addition to some recent readings for an advisory board on which I sit.

So pooling all of this together, I guess I am just struck with the fact that to really measure the impact of community, we need to understand and identify all the ways in which connections are formed with one another through the specific tools and services we offer. Sometimes this may exist within the confines of a particular venue, say a blog or a particular forum. Other times these connections occur through serendipitous discovery in tagging or social bookmarking. Once we are able to get a better grasp on all points of connection can we truly measure the full impact of community.

I fully realize that what is discussed above is not a simple, nor quick approach. Indeed, there is a lot that needs to be done to fully capture all of that information for current and future community solutions. This of course does not mean that we can't do our best to measure the impact as we go. As with anything, this is an iterative process that builds upon itself. It is my hope that through a greater understanding of how community is formed, will we really get a clear picture of the full impact of community.