Monday, December 19, 2005

Consolidation can lead to consumer wins

It seems like the frenzy over AOL has finally ended with exclusive deals with Google and AOL. This isn't quite like the Googlezon as predicted in EPIC 2014 (and EPIC 2015)but it certainly bears watching.

Indeed, Wired has a recent article on Who's Afraid of Google? Everyone. Sure, much of this is probably competition, some likely has to jealousy...but suffice to say the landscape has changed dramatically from just a few years back.

I have no idea what the future holds, but as more companies like Microsoft introduce services like to better compete against Google, ultimately it seems that the end user wins. As more folks find tools that help amplify their voice, the better. As more folks find others with similar ideas, the better. The challenge will always be how do you balance empowerment, self-selection, community and a vibrant marketplace/diversity of ideas and voices?

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