Lee: You mentioned how your new site would tell the KDA story better. What is the KDA story?
Steve: KDA Research focuses on helping companies understand their customers' world - meaning we focus on understanding how a particular product or service fits into the wider context of peoples' lives. We use a variety of research methods to do this, all based in a sociology/anthropology framework. So offline, we'll do ethnographies or on-site studies where we go out into the customer’s environment and observe people to discover opportunities for developing new products or improving current ones.
We've now started to take that ethnography framework and apply to research we conduct online.
Here's the rest of the interview on commoncraft.
Talk about using tech in different ways to further one's core mission!