Sunday, April 17, 2011

a look back at Participate

Recently, I ran across a re-post by social business analyst, Jerimiah Owyang, about his experiences at a "dot-bomb" company in the 1990s. This post resonated for me on many levels because there are some that think we are in a similar bubble in the industry today, in addition to my own experiences as a dot com survivor. Below are my reflections on that era.

Fresh out of college, I entered the job market in 1999. Armed with my liberal arts degree from Carleton College, I wanted to go into journalism. After pounding the proverbial pavement I eventually landed a gig at MSNBC as a part-time producer. Because of the lack of hours, I also took up a job at a startup called Participate.com.

Participate.com basically built and ran online communities for businesses back in the day. Some of our clients included AT&T Worldnet, Ace Hardware Corp., Cisco Systems, SAP AG and Microsoft. My first role at Participate was that of a chat host for AT&T. Basically this meant I was there to answer questions (like a support desk) and make sure people weren't doing things they weren't supposed to do. In many ways, I thought my experience as a college dormitory resident assistant was the perfect training for the job. Anyway, I did this for a few months, and eventually started managing the community for another account (Careerpath, now CareerBuilder), and then MSN Games. But enough about the job, and let's explore the environement and culture at the time.

Being situated next to the El in a Chicago loft, the environment was interesting. There were rooms where you would not hold meetings for when the train passed, you couldn't hear a thing. Being a loft, the heating and cooling was always a challenge. There were days where it was so cold (hot air rises in a loft) that I would wear gloves to type. Also, the ceiling leaked. There's something to be said about affordable rent, I suppose. For the most part, the office was an open floor plan with desks grouped together in pods, and offices around the edges with no ceilings. As the company grew in size, we added folding tables like you see at picnics, and folks moved downstairs to the basement. We affectionately called these co-workers the "mole people." We eventually outgrew our space in Lincoln Park and moved to the western loop. For reasons beyond me, we also had our name on the building -- but that was what you did back then, I suppose.

As for the culture, I could not have asked for a better group of co-workers and friends. Everyone there was incredibly warm and passionate about life in their own way. Aside from working together, we drank, hung out, and generally had good times together. In many respects, my life at PDC set the bar (no pun intended) for what a work environment should be.

A few times stand out in my head for life at PDC. One was St. Patrick's Day. Being in Chicago, this was a big deal. I remember that we pretty much wrapped up the day after lunch and headed over to the local pub (conveniently, less than a block away.) We spent many an hour there, only to go on to a different bar when it got dark. Another time that sticks out in my mind was the first company holiday where we shut down the bar/restaurant/pool hall. Our VP at the time was passing our $50 bills to people leaving so they could take a cab. Bear in mind, we were next to the El, so taking a cab seemed rather silly. Who was I to argue with the VP though -- I took the money and then got on the El. When we moved downtown, the culture did indeed change, but the people were still great. When it was time for me to move on (literally, to Seattle), Participate offered to move me out to Seattle. It helped that I worked on the MSN Games account and would be in the Redmond, WA region. Still liking the work, how could I say no?

While the company lived on for several more years before being acquired by another company called Outstart, for all intents and purposes my life at a dot com in that era ended when I left for Seattle. Looking back, I am certainly one of the lucky ones. While I didn't become a paper millionaire overnight, I also didn't lose my job. Things were crazy at times, but I'm not sure how much of that was the industry as it was a certain time and place with the right people.

I cannot thank my colleagues from Participate enough. Not only was it a great place to work with wonderful people, it helped me find my passion for community -- online and offline

Tuesday, August 17, 2010

What, why, and how we share

Facebook is a funny place. It seems that sharing something on Facebook now means essentially the same thing as "liking" something. This change likely occurred when Facebook announced their plans to broaden their platform. I thought then, and still feel now, the term "like" is rather overloaded. Not only does it mean "Fan" as it was called in its former iteration, but now it means "like" and possibly "share?" Wow, that's confusing. Terminology aside, this got me wondering, what does it mean to "share" something? Why would someone "share" something rather than "liking" something? Thankfully, I'm not the only one who's been thinking about this. Apparently there's a lot of content out there on why people share, and how people share and what people share.

Let's start with the "what" people share. This one comes paraphrased from Clay Shirky's SXSWi 2010 talk. People Share:
  • Goods
  • Services
  • Information
He goes on to make some great comparisons on how they compare to one another.

In terms of "why" people share, I ran across a few presentations, loosely summarized, by the following list:
  • enjoyment in helping others
  • presentation of one's identity
  • reputation
  • potential for new connections
  • receiving feedback

As for "how" people share, I ran across an interesting presentation on that talked about three types of sharing:
  • spontaneous
  • planned
  • gaming (or experiential, in my opinion)
Out of all the pieces on "sharing" that I found recently, the "how" people share was most notable. I think what intrigued me the most was that it really sums up the differences in something like sharing. Sure, the motivations and the what may all be different...but how are they really manifested? it's in the "how" people share. Sharing a bit of information in person is a lot different than doing so via text. Just think about the visceral reactions we get when we hear about relationships ending over text messages -- there's something not quite right about that. Having a way to segment how sharing occurs helps make sense of why we share what we do.

So what? Why do I bother posting this? Aside from my desire to share this with folks (to get a response, to hopefully help people, etc), it's also a way for me to organize my thoughts around it. Thanks for your attention.

Somewhat related:

Friday, July 02, 2010

Flow in everyday things?

David Hayward brings up some great points about the potential for system fatigue in systems that employ game mechanics. Indeed, if we lived in the game apocalypse world envisioned by Jesse Schell, it all might be a bit boring in the long run.

That said, I don't think it's really a question of do we use game mechanics in whatever system we design. Rather, how is it that we facilitate flow in all experiences?

Related:
an old post of mine on flow
Cultivated Play

Tuesday, February 09, 2010

Gov2.0 needs solid product managment

During the recent Gov 2.0 Camp in Los Angeles the notion of jargon came about. I can't help but think about parallels with product management in general.

Let's say you have a product (or service) can do X, Y, Z. It's very tempting to crow about the fact that the product can do X, Y and Z. The reality of the matter is, no one cares about the product (it's not about you, it's about them). All a prospective person who encounters that product cares about is how can it help me kick ass. If it doesn't, they move on to other things.

To facilitate this process, the product manager really needs to know their audience. What are their needs, desires, stressors and the like? More specifically, what are they doing now at and how can you build from it? Think of it as basic marketing, or even basic community organizing. No matter the specific discipline, hopefully the net result is the same -- a deeper understanding of your audience.

It seems to me, government (1.0 and 2.0) is in the same boat. How does government help the average person be better at what they do? Whether it's getting on a bus, or getting a pothole fixed, everyone has a role to play in getting people into flow state of empowerment . While the initial discussion that triggered this post was about jargon, I really see this as effective product management.

Friday, September 18, 2009

Quick thoughts on motivation

Some great minds talked recently about extrinsic and intrinsic motivations with regards to designing social systems a la leaderboards. The notion of extrinsic and intrinsic motivations also came up in some posts (part 1 and part 2) talking about motivations of volunteers.

Personally I think we are at our best when our internal and external motivations are balanced. The challenge is getting there.

Thursday, August 06, 2009

What nonprofits can learn from the recent outages on Twitter, Facebook

Nonprofits (and any organization) can learn a lot from the recent outage on Twitter and Facebook.

1. Don't put all of your eggs in one basket

Much like the websites of Facebook and Twitter being a potential single source of failure, is your organization at risk?

Some questions to consider:
  • How diversified is your funding stream?
  • If a key member of your board, staff, etc fell ill or left, would the organization still survive?
  • How diversified is your social media strategy?

2. Foster innovation of your service(s)

Despite the news that Twitter and Facebook were down, I experienced no problems getting information through TweetDeck (where I manage both my FB status updates and Twitter messages). Had these sites only relied on their website as the only way for people like me to access their services, I would have been out of luck. By opening themselves up to the innovation of others, my service was uninterrupted.

Some questions to consider:
  • Does your organization create opportunities for people to build upon the experiences you offer -- perhaps in a manner you did not anticipate or plan?
  • How do you encourage people to engage with your experiences in a way that is meaningful for them?
3. Have contingency plans

I don't know the details of what Twitter and Facebook are doing/have done in light of the recent outages but I think it is safe to assume they have mechanisms in place to deal with this in terms of restoring service, communication, etc.

Some questions to consider:
  • What is the plan for your organization?
  • How up to date is your plan?
  • Do the people that need to know/execute said plan aware of it? Or does it sit on some shelf or in some folder on your computer?
4. No matter what, learn from your mistakes

If by chance none of the lessons mentioned previously have been applied, it's not the end of the world. Each challenge that confronts us is an opportunity for improvement and learning.

Tuesday, January 06, 2009

Community change through agile software principles?

I finished day one of "Certified Scrum Product Owner Training" and I am reminded of why I like agile development. While it can do great things for products, I really appreciate the community building aspects of it. Taking a closer look at the values of agile...

...to me, these have direct parallels to community work.

Individuals and interactions over processes and tools -- people and their interactions with one another are pretty much at the center of any community.

Working software over comprehensive documentation -- Ok, so community work is not software. That being said, I interpret this as focusing on what we can do together (build working software, communities, interactions, etc) rather than focusing on how people think we get there (detailed documentation, program initiatives, etc)

Customer collaboration over contract negotiation -- again communities aren't always made of of customers. To me, I see this as really getting all of the people involved in decisions and issues that impact them.

Responding to change over following a plan -- communities are dynamic, as are product roadmaps. You have to adapt to be relevant whether in business or in our communities on a day to day basis.

I love it when my work and civic life blur.

Loosely related...
Achieving that flow state for user experiences
When individual interests and the public good intersect

mmm, johnnycakes

Just ran across this video clip of Obama talking about Dixie Kitchen's johnnycakes. Man, I miss those. Maybe next time I'm in Chicago....


Friday, December 19, 2008

Leaving Microsoft

Today was my last day with Microsoft. It seems rather fitting that the snow and ice pretty much rendered everyone home bound. It is reminiscent of an earlier post when snow and ice also hit this region, except this time I was at home.

Being my last day and all, I can't help but be a bit reflective. Working with Microsoft as a vendor and then as an employee is an incredibly humbling experience. With so many smart, talented, and passionate folks how do you change the world? One step at a time. As with all community work, change does not come quickly. It's not uncommon that your first go around at something will be tweaked and baked a little longer. Sometimes the priorities may change all together to better do what you set out to accomplish in the first place.

I also learned that I need to take more risks to further my learning. While there was certainly more to be learned from others at Microsoft, having that access makes it a bit too easy. For me, much of the learning takes place during the process of wrestling with tough questions. It also takes place from being wrong, rather than learning and building from the experience of others.

Lastly, I learned that there is so much more I want to do than sit in traffic for at least an hour and a half each day. I shudder to think about all the time with family, friends, and the broader community that has been lost due to traffic. As I get older, the more I realize what is important for me.

There are so many things I love about Microsoft, but it is time for me to move on what's next. To all my friends, colleagues and everyone else I worked with at Microsoft -- thank you. It has been a privilege and honor working with you. I hope our paths will cross again.

Thursday, December 18, 2008

Does X mark the spot for community?


Richard Millington has a nice overview of what it takes to build an online community. He concisely states what I've discussed in my presentations on blogging and social media. That being said, I now wonder if there's not a better question for all of us to be answering. Specifically, are destination communities relevant? Is there some magical place where we all need to find? Or rather, will a more distributed community model take root?

While I tend to agree with what is said in finding your first community members (or even how to build a user community), I look at this more from the perspective of tapping into the community that already exists. Do we need to bring them back to one central place? A few years ago, I would have said yes in a heartbeat but I am no longer sure that is the case today.

Thinking about my own communities, I engage with others through a variety of different experiences. Email, Twitter, and Facebook are just some online examples. Other examples include phone calls, drinks at a local bar, coffee at a local Starbucks, or purposeful gatherings (for work and/or fun). To build a destination site for one of my communities, well...I'm not sure that would be relevant. Sure, it can be valuable in things like asynchronous communication, outreach, education and the like. Archival, nostalgia and reconnecting are some other scenarios that could also work. But to have one place for the community seems rather limiting, and in my opinion, misses out on how communities work.

Related, I wonder if this is why we are seeing broader community initiatives such as what Nike does with their running clubs, Nike+ website, and Niketown?

Maybe that's really it then...destination communities unto themselves have their place, but really do not speak to the full complexity and needs of communities as a whole. Thoughts?

photo credit -- kierkier

Friday, December 12, 2008

Seattle Public School Closure Outreach?

A lot of is being written about the proposed closures, mergers, moves and the like for Seattle Public Schools. I won't bother trying to document all of the changes and intrigue, and instead I have a few questions:
  • Where are the voices of the students and youths impacted by the potential changes?
  • Where are the non-parents and other community members impacted by the proposed changes?
With regards to the current and future students potentially impacted, it would seem like that these voices would be important in consideration of changes. Not following it too closely other than through some blogs and mainstream news outlets, it's not evident that youth are organizing. I can't believe this is true...is it? Has the school board or district been trying to actively involve this audience? What about other youth oriented organizations or programs?

Likewise with the non-parents and other community members impacted...to what extent are they at the table? To what extent are these voices heard? To what extent is any outreach being done by the school board or school district? The same question applies to all of the neighborhood groups or home associations.

The thing I love about public school is well, that it's public. A few months ago through some volunteering with Seattle Works, my friends and I volunteered at an elementary school in my old neighborhood. Aside from the work and the weather, the other volunteers there made this one of my favorite volunteer events. Not only were parents and students helping out, but so too were people just from the neighborhood. So too were there people from other organizations throughout the city. Public schools are for everyone -- not just the parents, teachers and students. It's time we all started (myself included) to treat it as such.

Wednesday, December 10, 2008

A community building manifesto worth noting

For a few weeks now, I've been intrigued by Richard Millington's FeverBee. While he often has lots of great gems, today he posted a great Online Community Building Manifesto.

In a nutshell, he states:
1) We need to become experts on communities.
2) We need to change how we plan online communities.
3) We need to rethink the role of technology.
I couldn't agree more. Much like much touted POST methodology by Forrester Research, tech should be the last thing on the minds of anyone who works with communities. Focusing on the hows and whys of a community is much more important than the tools that are used. In many ways that is why I find a great deal of my inspiration for community work from nonprofits, community organizers, political campaigns, and games. All of these areas reach out to and mobilize a broad range of people. While I am not as familiar with Jeremy Dean, The Situationist and Of Two Minds, at first glance I see similarities with the wide range of folks I follow like Alinsky, Csikszentmihalyi, and McKnight.

Related, I am currently reading two books that seem to illustrate the points laid out in the manifesto. Community: The Structure of Belonging is one of the more comprehensive books on community I've seen in a long time. And strangely enough, the Counterinsurgency Field Manual also talks about how community building is an effective strategy in well, counterinsurgency.

Thanks, Richard. I look forward to changing this dynamic with you and others in this space.

Thursday, November 06, 2008

Phoenix rising?

Is it me or does this electoral map look like a phoenix rising?

Wednesday, October 29, 2008

Sunday, August 31, 2008

Second City thoughts

I've been thinking a bit about Chicago lately -- in large part because of the Democratic National Convention and the story of the Obamas, but also some other reasons.

some recollections...I have been thinking about when I first ran across Barack Obama's name. It was when I was part of the ACM Urban Studies program back in 1998. I'm not going to get into what the program was (or was not), but I do recall sitting in our apartment in Bronzeville reading the paper and seeing Obama's name associated with progressive legislation in the sate legislature. Honestly, I didn't think too much about it and rather, I was more interested in what Rep. Jesse Jackson, Jr was doing at the time.

Bronzeville vs Judkins Park -- this may have to do more with racial covenant laws and what not, but I find it interesting that both neighborhoods have historically had large populations of African Americans, near neighborhoods of significant Asian American populations. Having moved recently to Judkins Park, I am just noticing the similarities in neighboring areas. As segregated as Chicago was, it just reminds me that Seattle also has a history of segregation in spite of it's progressive image.

The Miseducation of Lauryn Hill was released 10 years ago this last week. I picked up the album while I was in Chicago, thanks in part to learning about it from my roommate, T. I can't believe it was 10 years ago! Where did the time go?

Asset based community development -- I first ran across this term via that Urban Studies program. Strangely enough, I've run across that here in Seattle through various organizations.

Politics of a different sort -- Barack Obama, Deval Patrick, Jesse Jackson Jr...this is a very different generation of politicians that what I studied in Chicago and at Carleton.

Identity and place -- I went to a presentation recently from a researcher with Microsoft's Cambridge office. He talked about how place influences identity, and that made me think about who I am at work, in Seattle, in Chicago and the like. My life in Chicago was very different than that of my life here in Seattle. Perhaps it's the size of the cities, or it's the nature of my social networks in both areas. Regardless, once again I found myself thinking on Chicago again...

Where am I going with this? I'm not really sure. But with all my work professionally with community, the poetic description of service by Michelle Obama, and my volunteer work locally just makes me realize how much more there is to be done if we are to fully realize our potential. Who knows what the next ten years will look like, but I have no doubt in the possibility of the human spirit.

Tuesday, June 03, 2008

Community building in times of crisis

I've been meaning to post this for awhile -- with the disasters in Burma and China, it seems even more relevant now...

Through the initiative of some friends of mine from Seattle Works, I am now trained to be a shelter volunteer at the Red Cross for King and Kitsap Counties. What exactly is a shelter volunteer? Think of it as those folks who provide emergency, short term shelter for those displaced for any number of reasons including fires, floods, earthquakes, tsunamis, wind storms and any number of other disasters that target the Pacific Northwest.

Admittedly, I knew nothing about what I was getting into when I learned about this opportunity. Mostly, I thought that it would be a nice way to give back locally following so many different natural disasters. And given that shelter is one of the most basic of needs, this seemed to be a great place to start.

The training is made up of three different sections to go over how to care for the masses, the basics of sheltering, followed by hands on simulations. Through each of the sessions, we learned about what it actually takes to plan, prepare, run and manage an emergency shelter. While it was great to learn the specifics roles, tasks and skills required for a shelter, I did not expect to learn about community building in times of crisis.

For years, I always defined community as the result of intentional interactions between people with similar experiences, interests, etc over time. Time, in my definition, never really crossed my mind in terms of a short term, temporary situation which is the desired norm for emergency shelters. Yet, despite the relative brevity of the duration of a shelter, a great deal of work and planning goes in to designing opportunities for community to occur. Whether its through organized activities for children in the shelter, or getting a shared sense of ownership from the clients there by involving them in the operations...there is a concerted effort to make it as vibrant of a community as possible.

This, along with the paper plate notion of relationships has me thinking differently about community. I'm not really sure where it will lead me, but the notion of time -- especially for extended periods -- does not seem to be as important as I once thought it to be.

Monday, June 02, 2008

Paper Plate Relationships

During a not too recent business trip to New York, I was having drinks with a colleague who remarked that she often had paper plate relationships. I was a bit puzzled by what this meant so I inquired more about it.

She went on to explain that paper plates serve a specific function, for a specific time and place. You wouldn't use a paper plate for a big fancy dinner to impress your in-laws, for example, but you would use them for a barbecue with old friends. She then explained that once you are done with the paper plates, you move on until the next time you need them.

This initially struck me as a little harsh -- the notion of disposable relationships -- but then I wondered if this is similar to the notion of social objects?

In many ways, I see the paper plate relationship to be the result of brief encounters with social objects. If indeed this is the case, what does this mean for those on point for fostering social interactions?

Friday, May 09, 2008

Blogging presentations

A few months ago, I was asked to give a *quick* overview of blogging to a local nonprofit interested in blogging. These are those slides.





For those interested, I am also posting some slides I ran across today for more detail on optimizing one's blog. The content is by Scott Hanselman and the slides are by Josh Holmes.





When stacked against the likes of either Josh or Scott -- I'm no where near in the same league here or here. Regardless, we all blog for different reasons. Me...it's mostly to keep all the different pieces of me together.

Sunday, March 16, 2008

Business and community evolution

(crossposted on TechNet)
Thanks to Fili for calling out Chris' post discussing Oracle's "Social CRM." This has been on my mind a lot lately -- rationalizing the role of community in the business world.

In many ways, I've been trying to balance this very thing from all my time working with communities in a business environment. While I still think that these are not mutually exclusive, I am coming to realize that we all need to be crisp about what we mean when we say community due to the buzz nature of the term.

Working with communities (as an end to itself) seems to be quite different than working towards a given business goal that involves community. While the latter may sound somewhat opportunistic, is it? Is it different than the "double bottom line" or social enterprises we see sprouting up? Personally, I don't think it's very different at all. Instead, I think the challenge for all of us in these spaces is to to figure out how to best adapt to tackle the big problems and really change the world.

Online Community Roundtable Notes

(cross posted on TechNet)

A few days ago, I attended the Online Community Roundtable where we had some robust discussion about community strategies. Thanks to Bob for stepping up and hosting this session with Forum One. Thanks also to Nancy, Teresa and Bill for posting their notes.

I'll just add a few things that stood out for me:

Nancy White -- when describing some of her work internationally, she mentioned it would take about two years for behaviors to change.

[this reminds me of a recent post by danah boyd where she discusses the changing nature of how actions by youth are manifested rather than the behaviors/motivations of youth changing. No matter what strategies we take with our communities, we all need to be in it for the long haul.]

Frank Jerden -- when talking about the integration of the online TED conference profile with offline interactions, the question of whether or not it matters that event communities are disposable. Sean O'Driscoll brought up a great question on how one would measure the impact of these communities.

[personally, I'm not sure it matters if the online community manifestations are disposable as long as the participants end up deepening those connections through other means.]

Chrystie Hill -- with WebJunction working with communities of librarians. I found it interesting that her problem space is essentially the same as mine -- how do you ensure that folks coming to your experiences find the resources they need quickly to address whatever problem initiated the inquiry in the first place?

As for the key success factors regarding community, the slide/image below is what was discussed. I appreciate any feedback you have on this.

Note -- this is MS scoped, but I think you could find/replace MS with whatever you wanted.

Note -- since the roundtable, this has undergone some more refinement to better incorporate the different community types. More specifically, I believe that a key success factor is the need for a shared understanding of the type of community so all parties involved are ultimately successful at what they are trying to do.