Product design, experience, and transit

disclaimer -- I *try* to take the bus as often as I can to avoid sitting in traffic

That being said, I'd rather have rapid transit of some other kind. A friend once tried explain to me the benefits of Bus Rapid Transit options with dedicated lanes, but I was never really sold. Today I ran across an article that better articulated the problems -- in short, the overall design and experience leaves a lot to be desired.

This makes perfect sense when thinking about overall consumer product design. Here's another article that talks of the need for good design as it relates to global issues.

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For all planners (myself included), policy makers, elected officials...perhaps we need to get crisper on articulating what the problem is so we can better address the key issues?